Campfires have a way of slowing the world down. After years of watching the quiet magic that happens when people gather around the flame—the laughter, the stories, the warmth—we realized something simple but powerful: the world could use more campfires.

That’s where the idea for the Campfire brand was born.

We saw firsthand how campfires bring people together—friends, family, even strangers—making life feel a little less hectic, a little more connected. If we could bottle up that feeling and carry it with us throughout the day, we figured the world might just feel a little more grounded. So we created something that does just that—clothing and gear that capture the spirit of the fire.

Of course, we can’t sit around a fire forever. But what’s the next best thing? Being at CAMP. Our camps that connect us are fish camp and deer camp. And these are the best places to have a campfire and tell campfire stores about fish camp and deer camp.

We also know that we are connected through our own Clubs and CREWS. Surrounded by the same kind of camaraderie, purpose, and peace that a campfire brings.

That’s why Campfire brand isn’t just a brand—it’s a feeling.

Keep the Fire Burning.